OP’s Got Talent

Fundraising Campaign

When the pandemic struck and all in-person events had to be postponed or canceled, the Opportunity Partners Gala for 2020 was no exception. With services still needed for a portion of the people OP served, fundraising was at a crucial point, but the challenge ahead was how to engage with various stakeholders in virtual format that would be genuine and generate excitement.

It was important to give an outlet to the people supported by OP who were stuck at home and missing their normal enrichment activities and community outings, along with staff, board members and donors. Everyone was invited to participate in a virtual showcase highlighting the breadth of talents within the OP community. OP’s Got Talent was born.

Web Gallery Showcase

Utilizing a WordPress plugin and a dedicated YouTube playlist, a video gallery was made that updated in live time as submissions came in. Users could follow along on the website and were also sent regular email updates with a feature video and story.