Faces of OP

ADMISSIONS MATERIALS

The “Faces of OP” trifold brochure and coordinating perforated postcard were developed to help our intake staff while recruiting in the field for prospective persons served to attend Opportunity Partners.

Using tactics similar to those used in college admissions materials, we interviewed and photographed five people currently served at Opportunity Partners. Their experiences, needs and interests all varied, and this allowed for more relatable material across prospects and to show the breadth of services offered. Along with large photographs and simplified text and quotes, we updated the colors on these materials to help differentiate from our standard branding.

The coordinating perforated postcard helps gather interested parties information while at recruitment events. One side collects information easily for our staff and coordinators while the other side shows next steps that the interested party can keep with them.